Marketing and PR planning in practice


As social media channels grow and develop to become as integral to communications, marketing and public relations as a press release or a billboard, how do you decide the best promotional tools for your business or strategy? Do you need Twitter? Is a YouTube video a must have?

Huijskens Sassen will help you develop the communication tools that suit your PR purpose.

Our day-and-a-half course is structured around your organization’s real needs. Our expert trainers and experienced social media team will work with you to highlight opportunities and pitfalls and to provide practical examples and relevant ideas that really work for you.

After completing the course:

  • You will be able to navigate the media landscape
  • You will understand more about how journalists select news
  • You will have learned how to formulate a complete plan
  • You will know about structure and tone
  • You will know the do’s and don’ts of marketing and PR
  • You will have written a plan that will help you and your organisation